The Doughboy went from a simple giggle to full-on main character energy this year, and I was thrilled to help make it happen. We introduced his charming personality and new voice to the world through 8 TV spots, multiple print ads, social and more in an effort to re-establish him as a household icon.
Credits:
Agency: BBDO MW
CCO: Brock Davis
Group Creative Director: Tess Nyberg
Sr. Art Director: Chris Corum
Sr. Writer: Jacob Guenther
Design Director: Becky Eilers
Producer: Liz Wingate
Account: Shannon Stanton, Collin Fink
Animation/VFX: Tantrum
Production Company: Outsider, Unit 9, Circle
Director: Chris Balmond
Editorial: Trish Fuller @ Work